Jul 3, 2012
The World Society for the Protection of Animals (WSPA) Animal Protector network exclusively for supporters who make a regular gift to WSPA has been recognised with an influential industry award.
On Monday 2 July, the Institute of Fundraising held its annual awards ceremony in London, where WSPA won the Most Innovative Fundraising Campaign award.
Rosie Chinchen, WSPA UK’s Director of Fundraising said: “I am delighted that WSPA has won the prestigious award of Most Innovative Fundraising Campaign for Animal Protector, our network for regular supporters of WSPA.”
The judging panel, made up of the best and brightest in the UK fundraising sector said that Animal Protector recognised that WSPA supporters would, if they could, be on the front line, rescuing animals.
The personalised website dedicated to those supporters who regularly give to the animal charity works to deliver the next best thing to personally rescuing animals, by bringing people closer to the animals they protect and projects they fund.
Animal Protector recognises the pivotal role that regular supporters play in helping us to protect animals around the world from cruelty and suffering. Over 70,000 people in the UK give on a regular and committed basis to WSPA, raising just over five million pounds last year.
Without this reliable support, WSPA simply couldn’t plan and carry out long-term initiatives such as our campaign to stop bear bile farming and our Not in my Cuppa campaign to protect the welfare of dairy cows from the threats posed by factory-style mega-dairies.
Rosie added: “We developed Animal Protector because we wanted to make sure that those wonderful people who make our work possible by their committed, regular
gifts, got to hear and see just what impact they have on animals’ lives. Through the personalised Animal Protector website, these supporters are brought closer to the animals they are helping to protect and the projects they are helping to fund, as well as being able to manage their giving to WSPA.”
If you don’t already make a regular, committed gift to WSPA, you can set up a direct debit today, either online or by calling our Supporter Services team on 0800 197 0700 (during office hours). We’ll then send you a welcome pack with an invitation to log on to the Animal Protector site.
On a personalised website you can:
• Meet some of the animals you are helping to protect
• Hear from our local partners working on the ground to help animals in need
• Watch videos and slideshows of our work
• Create your own profile and share information with other Animal Protectors
• Manage your regular gift to WSPA
• Choose a free gift – a stunning card holder or handy trolley coin key ring - to show the world you are proud to be an Animal Protector with WSPA
But Animal Protector is not just for those with easy access to the internet; WSPA will send at least three updates a year through the post for those who don’t log on to the Animal Protector site.